iTFreak Lab is a leading IT company dedicated to empowering businesses with innovative digital solutions that drive growth and success.
Make Marketing a Priority
Having a website or app is a great step to boost your online presence and build a real-time customer base. But without a strong marketing campaign, nothing changes. Taking your brand’s marketing seriously is the key to driving growth. Here are two effective ways to market your products and services:
Option 1: Local Radio or TV Campaign
Start by running a marketing campaign with a local radio or TV station. The best approach is to direct your audience to your website. This not only boosts your online traffic but gradually builds your customer base — putting you on the path to creating real, lasting wealth. Think of brands like Amazon and PayPal — their success is rooted in a strong, dedicated online presence.
Option 2: Social Media Marketing
If you're just starting and working with a limited budget, you can build an online community by creating social media pages and regularly posting about your products or services. Always include a link to your website to guide your audience.
Even with just $5 a month, you can run sponsored ads on Facebook and Instagram to reach a broader audience. While social media helps you connect with potential customers, your website establishes your brand’s credibility and solidifies your customer base.
Choosing the Right Domain Name
Your domain name is your website’s address, so choose one that's easy to remember. In other words, shorter is better.
Long domain names are harder for people to recall, which can hurt your online growth. Ideally, your domain name should be between 6 to 12 characters.
For example:
- Amazon (6 letters)
- iTFreak (7 letters)
- ChatGPT (7 letters)
- Paystack (8 letters)
- PayPal (6 letters)
- Cosmeticgh (10 letters)
- Flutterwave (11 letters)
